среда, 2 февраля 2011 г.

Legal blogging group highlights for October 15 - 20, 2010 : Real Lawyers Have Blogs

The Legal Blogging Group at LinkedIn is now 4,541 members strong. Here's what the group had to say this week.

Last week's discussion "What do you do with comments to your blog that don't use offensive language but that you disagree with?" is worth a second look. I talked about it in my last post, and the thread is now up to 17 comments.

While all of the advice is great, I love the slightly devilish joy with which this member responds:

Try to resist the urge to respond to those comments right away. Let them sit for a while. Sometimes a follower you didn't even know you had will step in and "set them straight." Now that's fun.

And this response from a Biloxi, MS attorney garnered at least one LOL (hint: do the opposite of what he says):

If someone disagrees with me, they are clearly wrong and don't deserve to have their comments posted. This ensures that I am always the head honcho and maintain a monopoly over everything that is said on my blogs. It also fits well with my strategy of discouraging visitors to my blog, lessening the chance that I will bring in new business, and making me well-rounded curmudgeon.

Who says lawyers don't have a sense of humor?

Moving on, a UK social media consultant and former lawyer share his thoughts on Excellence in the provision of legal services. He says,

...it amazes me how many lawyers still don't get understand the need to stop focusing on billable hours but focus on whether they have truly delivered the most exceptional and remarkable legal service.

I'm curious: how do you think blogging fits into delivering "exceptional and remarkable" legal service?

A Polish lawyer wonders, Do you join blogging with your off-line marketing efforts? He gives the example of a firm in his country announcing their blog in a press release. How do you or your firm market your blog outside of the Internet?

Several members gave Great Jakes blog's What Malcolm Gladwell doesn’t understand about social media (and what every law firm should know) a thumbs up. The author's concluding point is,

Today – in 2010 – there are few people in the legal marketing world that doubt the value of a website.  Are websites a silver bullet for legal marketing?  Of course not.  In fact, I’d be surprised if there were any lawyers out there who would attribute their success entirely (or largely) to a website.  Websites are simply tools that lawyers and firms can use to get their messages out. And soon everybody will come to the same conclusion about social media.

Finally, a Chicago-based Law Firm Web Strategist names some of his favorite bloggers and asks, who are you reading online?

Want to share your thoughts? Join the conversation at LinkedIn.

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